RECIPE DEVELOPMENT - FOOD STYLING - FOOD EVENT MANAGEMENT - FOOD MARKETING

We create delicious food

What We Do
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What We Do

We are a creative food marketing consultancy located in Australia. We offer a one-stop-shop for all your creative food needs, with a strong reputation for delivering solutions and creating positive outcomes for food products and brands. Packed with experience, dedication, discipline, attention to detail and a drive to always deliver beyond expectation, you will love working with true professionals.

Recipe Development

We specialise in creating product focused recipes for home cooks. The combination of professional training and over 20 years of international food publishing experience makes us adaptable to different brand needs. With highly trained palates we produce approachable, flavour driven recipes with a twist. Our recipes have a reputation for engaging with consumers and encouraging them into their kitchens to cook.

Food Styling

We are creative lateral thinkers, with an eye for detail, who collaborate with clients to always deliver on brief. We excel at tight deadlines and are always adaptable to different brand needs. We have vast experience working on location and in studio and have an expansive prop collection to draw on, built from years of collecting.

Food Event Management

We produce tailored, brand focused food events both large and small, from concept and content creation, logistics, talent, staff, through to the facilitation of workshops, cooking classes and demos. We are highly organised and work calmly under pressure. Our drive is to always create unique and memorable food/brand experiences for participants.

Food Marketing

A background in hands-on cooking, food marketing and media means we assist businesses in a multi-disciplinary approach. We thrive on providing solutions to your creative food needs, be it reviewing, updating and retesting current content, concept development for new products, through to addressing an entire end-to-end process from concept generation, staff training and execution.

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Our Philosophy

LISTEN INTENTLY, UNDERSTAND THOROUGHLY, THINK LATERALLY, CREATE CLEVERLY AND DELIVER BRILLIANTLY

Fiona Roberts
our-service

Services

We are happy to assist you with food know-how and experience in reaching, engaging, inspiring and educating your customers about your products.

Marketing Material

Looking to inspire and educate customers on ways to consume your product? We can create enticing recipe content and high quality food and drink images, for use in newsletters, social media, recipe booklets, catalogues, brochures and recipe cards.

Website Content

Are you wanting to inspire, engage and inform your customers? We can create engaging content, with enticing recipes and high quality food images, adding value to your customer brand experience.

Food Packaging

Have you created a new product that now requires shelf presence for presenting to customers, buyers and distributors? High quality food images play a key role, as do serving suggestions, labelling regulations and unique design, all of which we can help you with.

Cookbooks

Thinking about producing a branded/product focused cookbook but don’t know where to start? We have extensive experience creating quality content, food editing, proofing, pitching and working with cookbook publishers.

Editing

Do you have menus, website content or existing marketing material in need of reviewing, refreshing or modernising? We love giving things a facelift and have tested recipes for some of the world’s leading food writers and publishing houses.

Brand Styling

Setting up a market stall, exhibiting at a food show or festival and need help with communicating your brand values? Through tailoring the display, set up and point-of-sale material, we can help your brand stand out in the crowd.

Cooking Events

Keen to host a branded food event, product launch, cooking class, workshop or cooking demo, but lack expertise? We develop concepts; co-ordinate infrastructure & logistics; provide content; and host & style memorable food experiences.

Project Management

Don’t have time or expertise to manage your creative food project and pull together the right team to execute it? We can assist with the whole end-to-end process from concept, procurement through to procedures and training for your staff.

New Product Concept Development

Considering expanding your product range or creating a new line? We have extensive experience in creative brainstorming, concept development and kitchen trials.

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Drop us a line
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Work

We believe our work provides a flavour of what we do. Browse our most recent projects below.

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The Proof is in the Pudding

Each project completed makes us hungry for more food to style, recipes to develop, food events to be involved in and more food marketing problems to solve. As a result we always deliver memorable food experiences for our clients.

2220

RECIPES DEVELOPED

211

Brands Worked With

7

Countries Worked In

20

Published Cookbooks

our-team

Our Team

We collaborate with a diverse team of experts to deliver tailor made solutions for your needs. This approach means we deliver efficient, economical and professional outcomes for our clients.

Fiona Roberts

Fiona Roberts

Director

A trained chef, with a Marketing Degree, a Masters of Gastronomy and a Diploma from the Wine and Spirit Education Trust (WSET). Fiona has over 20 years international experience in food marketing and food media. She is known for her diverse industry experience, organisational skills, natural creativity, ability to always think outside the square and a highly trained palette for balancing flavours.

David Sievers

David Sievers

Food Photographer
(M.Photog - AIPP)

Multi-award winning Master Photographer with over 20 years industry experience. David works across a range of fields including editorial, packaging, advertising and commercial. Known for simple yet striking compositions and attention to detail, David’s work is also featured in various books and food magazines.

Jacqui Way

Jacqui Way

Food Photographer
(M.Photog - AIPP)

A Master Photographer with over 20 years industry experience across advertising, packaging, commercial and editorial. Jacqui regularly photographs cookbooks and contributes to food and lifestyle magazines nationwide. She is known for her ability to communicate clear brand stories and make hero products shine. Jacqui also photographs people, fashion, lifestyle and interiors.

Trudie Michels

Trudie Michels

Food, Wine & Olive Oil Expert

A trained chef with a Masters in Business and diploma from the Wine and Spirit Education Trust (WSET). Trudie has over 20 years international experience in hospitality, marketing, FMCG product development, education, research and event management. She is known for her comprehensive industry experience and networks, attention to detail, organisational skills and a drive to always deliver beyond expectation.

Carolyn Blanks

Carolyn Blanks

Production Chef (TV & Stills)

A degree in archeology, this self-taught cook chose a career in food instead. Carolyn has over 20 years experience in catering, TV food production, recipe testing, photo cheffing and food event management. Having worked with some of Australia’s leading chefs, she’s known for her organisational skills, energy, wealth of food knowledge and an ability to work with anyone.

Dave Matthews

Dave Matthews

Chef & Food Educator

A trained chef with over 25 years international experience, working for royalty, A-list celebrities and some of Adelaide’s most renowned establishments; Hilton, National Wine Centre and Auge. Dave runs The Semaphore Pantry specialising in restaurant style ready meals and cooking classes. He also teaches commercial cookery at Regency Tafe.

Technical Food Specialists

Technical Food Specialists

Food science experts

We collaborate with experts in nutrition, dietetics, food technology and food labelling to deliver comprehensive food outcomes for our clients

Design & Media Specialists

Design & Media Specialists

Creative professionals

We collaborate with graphic designers, packaging designers, web designers, PR professionals and social media experts to deliver a one-stop solution for our clients.

Fiona Roberts

Fiona Roberts

Director

A trained chef, with a Marketing Degree, a Masters of Gastronomy and a Diploma from the Wine and Spirit Education Trust (WSET). Fiona has over 20 years international experience in food marketing and food media. She is known for her diverse industry experience, organisational skills, natural creativity, ability to always think outside the square and a highly trained palette for balancing flavours.

David Sievers

David Sievers

Food Photographer
(M.Photog - AIPP)

Multi-award winning Master Photographer with over 20 years industry experience. David works across a range of fields including editorial, packaging, advertising and commercial. Known for simple yet striking compositions and attention to detail, David’s work is also featured in various books and food magazines.

Jacqui Way

Jacqui Way

Food Photographer
(M.Photog - AIPP)

A Master Photographer with over 20 years industry experience across advertising, packaging, commercial and editorial. Jacqui regularly photographs cookbooks and contributes to food and lifestyle magazines nationwide. She is known for her ability to communicate clear brand stories and make hero products shine. Jacqui also photographs people, fashion, lifestyle and interiors.

Trudie Michels

Trudie Michels

Food, Wine & Olive Oil Expert

A trained chef with a Masters in Business and diploma from the Wine and Spirit Education Trust (WSET). Trudie has over 20 years international experience in hospitality, marketing, FMCG product development, education, research and event management. She is known for her comprehensive industry experience and networks, attention to detail, organisational skills and a drive to always deliver beyond expectation.

Carolyn Blanks

Carolyn Blanks

Production Chef (TV & Stills)

A degree in archeology, this self-taught cook chose a career in food instead. Carolyn has over 20 years experience in catering, TV food production, recipe testing, photo cheffing and food event management. Having worked with some of Australia’s leading chefs, she’s known for her organisational skills, energy, wealth of food knowledge and an ability to work with anyone.

Dave Matthews

Dave Matthews

Chef & Food Educator

A trained chef with over 25 years international experience, working for royalty, A-list celebrities and some of Adelaide’s most renowned establishments; Hilton, National Wine Centre and Auge. Dave runs The Semaphore Pantry specialising in restaurant style ready meals and cooking classes. He also teaches commercial cookery at Regency Tafe.

Technical Food Specialists

Technical Food Specialists

Food science experts

We collaborate with experts in nutrition, dietetics, food technology and food labelling to deliver comprehensive food outcomes for our clients

Design & Media Specialists

Design & Media Specialists

Creative professionals

We collaborate with graphic designers, packaging designers, web designers, PR professionals and social media experts to deliver a one-stop solution for our clients.

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Get Connected

connect with us!

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Testimonials

A taste of what our clients say

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    Fiona’s ability to ‘get into my head’ with so little time spent together showed a wonderful synchrony. Not only was she able to ‘read’ my palate and follow through my thoughts, she brought to the table original, creative (and delicious!) thoughts of her own.

    Maggie Beer, Maggie Beer Products
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    Recipes are an important part of our marketing mix and part of Sainsbury’s heritage. Fiona has developed many successful recipes that we have published in food brochures, recipe cards and leaflets. These are made available to customers in over 500 stores across the country, which are visited by over 10 million customers every week. Fiona’s been a joy to work with and has always shown a proactive approach, with a practical, calm and enthusiastic attitude.

    Marc Cudd, Publishing Manager National Advertising, Sainsbury’s Supermarket (UK)
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    I cannot speak highly enough about Fiona. Not only does Fiona have a fantastic food knowledge, she has an understanding of business strategy and great client liaison skills. Her passion and energy can easily be seen in her work and with her eye for detail she can be flexible enough to produce fantastic food regardless of the restraints of the brief. If you want ideas, creativity and commitment then Fiona is your woman. Her organisational skills will dazzle you, every job will be left neat, tidy, with no lose ends and always stunning.

    Annie Harris, Creative Director, New Crane Publishing (UK)
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    At Carême we are always looking for new ideas and inspiration and Fiona provides us with just that. Fiona has been developing recipes and styling for us since 2010, for use in all types of media. She is professional, thorough and always a pleasure to work with. Every recipe is thoroughly tested and articulately written, always with the end user in mind. We love her creativity when it comes to food styling; she takes the time to understand our brand and its identity, producing stunning results.

    Claire Wood, Director, Carême Pastry
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    Creative, professional and reliable with amazing results for our food company.

    Rachael Trott - Gourmet Game
  • I know I was just one of 30 chefs you were tasked with looking after at Origins Dinner but I just wanted to say how impressed I was with how professional, efficient and friendly you and all your team (including volunteers) were. It’s very easy for events like these to go wrong, slip in quality, or turn nasty in the heat of service, but you all did a truly, truly incredible job in ensuring it didn’t. I can’t remember the last time I was this impressed with the efficiency of an event, and particularly one with such an extreme degree of difficulty. Thanks so much for all of what I can only assume were many, many hours of hard work in putting it all together. Congratulations.

    Adam Liaw - Food Writer & Television Chef, Tasting Australia Guest Chef
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    Fiona has worked with Haigh’s Chocolates over the last two years to develop a series of recipes for our customers to make with chocolate from Haigh’s. She created a series of creative, delicious and innovative chocolate based recipes and also assisted in the styling and production of the associated photography. The recipes and images produced have been very well received and we would not hesitate in recommending Fiona.

    Fiona Krawczyk - Marketing Executive, Haigh's Chocolates

Contact

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